How if I make a game community and where i get money for giveaway, every games, and more?

I really want do that create a game community in real life and website. I see how IGN, Kotaku, Hiphopgamer, and more communities who giveaway shirts, games, and more stuff. Where i get money to pay these stuff? It is tough reason.How if I make a game community and where i get money for giveaway, every games, and more?
If my assumption is correct, the advertisements on those websites, as well as donations by kind users, are what bring in the dough needed for those kinds of giveaways.



But really, you might want to hold off doing those sorts of things until you have at least a few dozen members on your website, sort out your priorities.